National Tourism Week – May 23 to 30
National Tourism Week – May 23 to 30, 2021
Tourism Week in Canada is organized nationally by the Tourism Industry Association of Canada (TIAC). It is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and the public policy challenges preventing the sector from capitalizing on those opportunities.
This year, Tourism Week looks very different from other years where we celebrated the success of our industry, in addition to its economic importance. Key messaging for 2021 coming soon.
Tourism Week in Canada aligns tourism organizations, businesses and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.
#TourismWeek #BCTourismCounts #TourismCounts
Tourism is a people business. We bring people together in different places for an experience or an event. Through COVID-19, this has largely been brought to a halt.
While there are still restrictions in place across the country, we know people will travel again. We are asking Canadians to support the Canadian tourism industry by planning to travel locally this year, when restrictions are lifted.
Spread the word – #BCTourismCounts
- Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.).
- Share these images on social media using the hashtags #TourismWeek and #TourismCounts. By using these hashtags we can ensure that all Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.
- Follow TIABC, go2HR, Destination BC, and the Tourism Industry Association of Canada (TIAC) on their social channels.
Are you Looking for More Ideas for Tourism Week in Your Community?
Below are just some of the great ideas that communities have told us:
– Have people hold up a chalkboard/whiteboard sign that reads #BCTourismCounts
– Highlighting a different tourism “ambassador” each day on social media and in the local media to highlight the different types of tourism players in a community. For example, a hotelier, a retailer, an attraction operator/owner, frontline staff, students, etc.
– Sharing tourism statistics and/or Did You Know tidbits about the local and provincial tourism industry
– Ensuring your local media shares the stories so that the tourism industry, including local residents, learn more about the power of tourism in BC
For more information on the national objectives, Call to Action and how to get involved, visit TourismCounts.ca