Voice of the BC Tourism Industry


National Tourism Week

National Tourism Week – May 24 to 31, 2020
Tourism Week in Canada is organized nationally by the Tourism Industry Association of Canada (TIAC). It is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and the public policy challenges preventing the sector from capitalizing on those opportunities.

This year, Tourism Week looks very different from other years where we celebrated the success of our industry, in addition to its economic importance. Key messaging for 2020 coming soon.


A Tourism Week 2020 letter was sent by TIABC; BC Ministry of Tourism, Arts and Culture; Destination BC; go2HR; Indigenous Tourism BC and the BC Regional Tourism Secretariat, outlining how industry can join on Tourism Week initiatives. Download the letter here.



Tourism Week in Canada aligns tourism organizations, businesses and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.

#TourismWeek #BCTourismStrong #TourismCounts



BC Tourism Week 2019 Photos
BC Tourism Week 2018 Photos
BC Tourism Week 2017 Photos

Spread the word – #BCStrong

  • Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.).
  • Share these images on social media using the hashtags ‪#‎BCTourismStrong, #TourismWeek, #TourismCounts. By using these hashtags we can ensure that all Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.
  • Tell your local media (radio, newspaper, television) about Tourism Week and your activities. We have developed a media release sample template with key messaging about the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens.  Click here for a sample media release template.

Are you Looking for More Ideas for Tourism Week in Your Community?

Below are just some of the great ideas that communities have told us:

– Have people hold up a chalkboard/whiteboard sign that reads #BCTourismStrong
– Highlighting a different tourism “ambassador” each day on social media and in the local media to highlight the different types of tourism players in a community. For example, a hotelier, a retailer, an attraction operator/owner, frontline staff, students, etc.
– Sharing tourism statistics and/or Did You Know tidbits about the local and provincial tourism industry
– Ensuring your local media shares the stories so that the tourism industry, including local residents, learn more about the power of tourism in BC

For more information on the national objectives, Call to Action and how to get involved, visit the TIAC website


TIABC’s members acknowledging #TourismWeek in the Okanagan






COVID-19 (coronavirus) update: see details