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TIABC Articles

May 2026

TIABC Responds to Community Impacts from Event Cancellations

In an interview this week with CBC regarding the impact of event cancellations across the province, TIABC Policy Director Cassandr...

May 2026

TIABC Voice of Tourism Newsletter – May 8, 2026

A few years ago, on a Sunday morning, I set out with a few friends on a hike to Nicomen Falls in the Thompson Nicola region, not f...

May 2026

TIABC Voice of Tourism Newsletter – May 1, 2026

I love education. I love everything about it. From being the one in the classroom absorbing new ideas to standing at the front of ...

April 2026

TIABC Voice of Tourism Newsletter – April 24, 2026

Given my inquisitive disposition, or as my daughter prefers to call it, my “nosey” disposition, I have a habit of striking up ...

April 2026

TIABC Voice of Tourism Newsletter – April 17, 2026

“Give a girl the right shoes and she can conquer the world.”

Marilyn Monroe said it, and really, who am I to argue? Certainly...

April 2026

TIABC Voice of Tourism Newsletter – April 10, 2026

As I was strolling through Manhattan the other day… ok, I'll hit the pause button here, as you may be wondering two things. Firs...

April 2026

TIABC Voice of Tourism Newsletter – April 3, 2026

A few days ago, I stopped into a coffee shop in a rural town in British Columbia. It is a place I know well, and I have known the ...

March 2026

TIABC Voice of Tourism Newsletter – March 27, 2026

Shakespeare said it best when he said, “A rose by any other name would smell as sweet.”

For those unfamiliar with the timeles...

March 2026

TIABC's Voice of Tourism Podcast – Episode 48 - Matt Jennings

Meet Matt Jennings, Director of the BC Fishing Tourism Association, for a wide-ranging conversation with former TIABC CEO Walt Jud...

March 2026

TIABC Voice of Tourism Newsletter – March 20, 2026

When Ian Robertson stepped into the role of Chief Executive Officer of TIABC in 2013, I found myself among the first people he cal...

March 2026

TIABC Responds to Report on Vancouver's Struggling Festival Landscape

In an interview with the Vancouver Sun last week, TIABC Policy Director Cassandra Zerebeski advised that most of Vancouver’s maj...

March 2026

TIABC Voice of Tourism Newsletter – March 13, 2026

One of the most haunting short stories I have ever read is The Lottery by Shirley Jackson. It was assigned in one of the many lite...