Behaviour-Smart Thinking for the Travel Industry – FREE webinar
Behaviour-Smart Thinking for the Travel Industry
How a behavioural perspective can help accelerate the travel industry’s recovery towards the post-COVID-19 New Normal
TIABC hosted a free webinar on Wednesday May 19th.
View Milena’s PPT here
Milena has also shared access to the manual she mentioned that her team developed for Swedish businesses.
Milena’s book “Behavioral Economics for Tourism“ was released by Elsevier in October 2020. It offers theoretical and practical insights on how advances in behavioral sciences can enhance our thinking and practices in the travel industry.
A lot of the complex challenges in the tourism sector are (partly) fuelled by systematic errors in the assumed choices and actions of travellers, entrepreneurs, hosts or destination professionals. This discussion demonstrated the benefits of aligning assumptions with the most current insights from behavioural sciences. Using business and destination-level examples it will demonstrate how behaviour-smart thinking can inform the design of innovative human-centred solutions that optimize commercial and sustainability practices across different levels. It also offered insights on how a behavioural perspective can help accelerate the travel industry’s recovery towards the post-COVID-19 New Normal.
Milena is an expert in behaviour-smart thinking for the travel industry. Her passion is in using the latest knowledge about human psychology to find answers to questions such as “What comes next?” and “How can we prepare for it?”. She is the author of the first book on behavioural thinking for the travel industry published by Elsevier in 2020 and the founder of a boutique consultancy supporting businesses and destinations in applying behaviour-smart innovations. Throughout her career Milena has worked on different aspects of tourism planning and management with destination authorities and industry partners across more than 30 countries.