Membership in TIABC has never been more important. The impacts of COVID-19 have been widespread in the tourism industry and coordination with industry partners to share concerns with government is critical.
To assist in recovery for BC’s visitor economy and generate incremental revenues for operators and government, we need the right mix of marketing investment, infrastructure and product development, access to labour, and policies that facilitate and enable success. That’s where TIABC comes in.
Our vision is “For tourism to be recognized as one BC’s leading and sustainable industries.” As the primary advocate for British Columbia’s visitor economy, TIABC’s mission is about “Uniting operators, sectors, DMOs, government and residents to support and be passionate about making BC a great place for tourism.”
But we can’t do it alone. We need businesses, DMOs and sectors that are united and speaking to government with one voice on issues that affect or impact tourism. And membership in TIABC is a good place to start. Together, we can identify challenges that hamper industry growth, and through TIABC, work with all levels of government to mitigate the impacts.
In 2015, we introduced our policy priorities, launched a three-year strategic plan, hosted a highly successful BC Tourism Industry Conference, introduced a new #BCTourismMatters initiative (now #BCTourismStrong), and worked with members all over British Columbia to address issues through strategic government relations and advocacy efforts. We built on that momentum with the 2017 BC Tourism Industry Conference in Victoria, then the 2018 conference in Kelowna, the 2019 conference in Vancouver, and the 2020 conference back in Victoria. We also enhanced our #TourismWeek initiatives each year drawing even more attention to the our industry.
TIABC remains steadfast in its objective to create a policy and regulatory environment that allows tourism operators to grow and prosper, that provides job opportunities for all ages and skills, that generates economic impact in regions throughout British Columbia, and that helps communities develop in manageable and sustainable ways.
Join TIABC today and become part of our efforts to make BC’s visitor economy the Province’s leading industry.
What our members & stakeholders say
“The Tourism Industry Association of BC advocates for the interests of British Columbia’s tourism economy. The businesses and organizations that rely on tourism need this strong, unified advocacy voice. When industry stakeholders join TIABC, they become part of ensuring that tourism priorities are brought to the attention of government, keeping our industry strong, vibrant and competitive.”
– Marsha Walden, CEO, Destination BC
Tourism Golden understands the value being brought to the industry by TIABC in leading on the key advocacy and policy issues, promoting the tourism industry in BC and promoting opportunity for communication and collaboration between industry stakeholders. We are happy to continue to support the organisation and will be renewing our membership. Congratulations on doing a great job!
– Joanne Sweeting, Executive Director, Tourism Golden
“Over the past 25 years Helijet has witnessed the immense growth of tourism in BC and is proud to have been a part of it. Supporting the industry through our association with TIABC and other organizations is important to continuing the development of our industry.”
– Jay Minter, Director of Marketing, Helijet International Inc.