Voice of the BC Tourism Industry


Vision, Mission, and Strategic Plan

The Voice of the BC Tourism Industry

The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $21.5+ billion visitor economy. As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.

TIABC’s vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

It is wonderful to have a group of management, board and committees moving so many files forward.” ~ Paul Nursey, Destination Greater Victoria

TIABC’S rolling three-year 2019-2022 Strategic Plan outlines four key priority areas that will guide the organization:

To read a summary of our strategic plan, click here. Visit our Members-only section to view the full Strategic Plan document.

Visit our Membership page to hear from members about why they value membership in TIABC.


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