Vision, Mission, and Strategic Plan
The Voice of the BC Tourism Industry
The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $18.4 billion visitor economy. As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.
TIABC’s vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for B.C.’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.
“It is wonderful to have a group of management, board and committees moving so many files forward.” ~ Paul Nursey, Destination Greater Victoria
TIABC’S rolling three-year 2019-2022 Strategic Plan outlines four key priority areas that will guide the organization:
- Advocacy & Policy Development
- Membership & Strategic Alliances
- Strategic Communications & Government Relations
- Operational Sustainability & Excellence
Visit our Membership page to hear from members about why they value membership in TIABC.