Tourism is one of the fastest growing sectors in the global economy and British Columbia is home to some for the world’s best destinations and attractions. Natural beauty, amazing experiences and warm hospitality is not always enough to succeed; businesses need information, skilled employees and supportive government policies in order to grow.
Industry associations are an important resource for small businesses providing key industry information, problem-solving resources, money-saving benefits and influential advocacy to ensure that government policies and regulations support, and not hinder, business performance. Many small and medium-sized tourism businesses don’t join associations because they don’t know which group to join or don’t see the value in membership. The Tourism Industry of British Columbia (TIABC) is partnering with the Tourism Industry Association of Canada (TIAC) to offer a two-year pilot program designed for brand new, never before members of both TIABC and TIAC. This targeted initiative for small businesses will provide a special affiliated TIAC membership when a new TIABC small business membership is purchased.
Through this special offering, small businesses will be engaged at both the provincial and national level, accessing industry experts who are navigating the red tape and government challenges in Victoria and Ottawa. Through joint membership with TIABC and TIAC, small businesses can connect to Canada’s tourism leaders and add their voice to the thousands of other businesses across the country advocating for the success of the tourism industry.
For more information on the Tourism Industry Association of Canada (TIAC) affiliated membership, please visit tiac.travel.membership