Voice of the BC Tourism Industry


Celebrate National Tourism Week and World Tourism Day!

National Tourism Week – May 27 to June 2, 2018
Tourism Week in Canada is organized nationally by the Tourism Industry Association of Canada (TIAC). It is a grassroots initiative that brings attention to the economic opportunity available to Canada through travel and tourism and the public policy challenges preventing the sector from capitalizing on those opportunities.

Tourism Week in Canada aligns tourism organizations, businesses and other partners from across the country around a common vision: a tourism sector unencumbered by government policies and recognized for its contribution to the Canadian economy.


In British Columbia, the tourism industry celebrated because #BCTourismMatters!


Oliver Mayor and councillors celebrate #TourismWeek 2017 at the finish line of the Half Corked Marathon

Two of TIABC’s board members celebrate #TourismWeek in the Okanagan

Destination BC’s CEO, Marsha Walden, celebrates #TourismWeek 2017

Tourism Week in BC – 6 Steps to Success!

  1. Take photos and share them on social media – in addition to capturing images of your community participating in Tourism Week activities, take photos of other tourism activities that you can share (attractions, tourism employees, your visitor centre, your welcome signage, etc.). Encourage all your stakeholders to do the same.
  2. Share on social media using the hashtag ‪#‎BCTourismMatters. By using this hashtag, we can ensure that all BC Tourism Week activities are easily tracked and shared. Encourage all your stakeholders to do the same.
  3. Follow TIABC and Destination BC on our social channels.
  1. Tell your local media (radio, newspaper, television) about Tourism Week and your activities. In partnership with Destination BC, TIABC has developed a template with key messaging on the BC visitor economy. Communities can augment the release with information about local tourism services, attractions, amenities, development plans, key performance indicators and other news about the benefits your local visitor economy generates for citizens. This template has been included along with a letter that was emailed to municipal leaders, DMOs, businesses, and industry stakeholders.
  2. Send TIABC and Destination BC photos, videos, stories for our Power of Tourism initiative. We are inviting the tourism industry to tell us their story by sharing 100-200 word written summaries, or short, unedited videos that describe your career journey, what BC’s tourism industry has given you, and what advice you would give to people considering a career in tourism. Submit your content to relations@destinationbc.ca and info@tiabc.ca. You can see examples here: http://www.tiabc.ca/advocacy-policy-development/bctourismmatters/power-of-tourism-story/
  3. Enter go2HR’s new contest. go2HR is collecting 150 reasons to love working in #BCTourism, to celebrate the 150th anniversary of confederation. Help them showcase the diverse jobs and opportunities in this dynamic industry by telling them why you love working in the tourism industry, and you could win a $150 Visa gift card! Enter here: http://bit.ly/go2HR-contest














#TourismWeek 2016 in BC

TVic Tourism week

MLA Carole Jamses, Victoria Acting Mayor Alto, Tourism Victoria Chair Bill Lewis and Tourism Victoria CEO Paul Nursey in 2016

Summerland mayor and media at VC

Summerland Mayor Peter Waterman welcomes visitors, and Global TV, to their local Visitor Centre in 2016

Shuswap Tourism celebrated #TourismWeek 2016 with their tourism businesses throughout the community!

Are you looking for more ideas for Tourism Week in your community?
Below are just some of the great ideas that communities have told us:

– Have people hold up a chalkboard/whiteboard sign that reads “#BCTourismMatters to <community name>”
– Inviting the mayor and/or other dignitaries to greet visitors at the Visitor Centre, or at an attraction, or at a key entry point to your community (e.g. disembarking off the ferry; at your destination’s welcome sign)
– Highlighting a different tourism “ambassador” each day on social media and in the local media to highlight the different types of tourism players in a community. For example, a hotelier, a retailer, an attraction operator/owner, frontline staff, students, etc.
– Taking photos of the Mayor/Councillors/DMO/Visitor Centre staff in scenic locations in the destination and sharing on social media.
– Sharing tourism statistics and/or Did You Know tidbits about the local and provincial tourism industry (see the Fact Sheet sent last week as a starting point)
– Ensuring your local media shares the stories so that the tourism industry, including local residents, learn more about the power of tourism in BC

Have fun with Tourism Week – celebrate, share and engage. Because, #BCTourismMatters.

For more information on the national objectives, Call to Action and how to get involved, visit the TIAC website

World Tourism Day – September 27th
The United Nation World Tourism Organization (UNWTO) celebrates World Tourism Day every September 27th, to highlight the global potential of tourism for socio-economic development.

“Every time we travel, we become part of a global movement that has the power to drive positive change for our planet and all people.”
~ Taleb Rifai, UNWTO Secretary-General

#1billiontourists #WTD2016

For more information, visit the UNWTO website