Voice of the BC Tourism Industry

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How to Get Involved in the Tourism Industry

As a…
– Government
– Resident
– Economic Development Agency
– Tourism Business

Government

Joining Forces For Success
BC’s economy is changing. Communities have experienced decline in natural resource based industries resulting in fewer jobs and struggling local business. This change has forced more residents to leave their communities in search of greater financial security. Tourism can strengthen vulnerable local economies, making them less reliant on single traditional base industries. Tourism also impacts commercial and residential development by acting as a “shop window” for the region’s lifestyle and attracting visitors to return as residents, increasing demand for housing and other services. Tourism builds a more diverse economic base and reduces reliance on traditional industries. That’s especially good for rural communities.

Investing in Tourism-Related Projects
Investing in tourism-related projects is a key provincial strategy and priority. Put your community on the map and energize the local economy by supporting tourism for all it’s worth. Together, many groups, agencies and organizations are working to build and sustain an industry that fosters fresh ideas and innovative investment designed to make our region even better equipped to attract more visitors and stimulate economic activity.

Working together pools precious resources and ensures communities and businesses complement each other, rather than competing unnecessarily, to achieve tourism’s potential by giving the industry tools, skills and funding to deliver world-class visitor experiences.

Tourism injects new dollars into our economy, generates thousands of good paying jobs and attracts innovative investment. Tourism contributes tax dollars to essential services that communities may not otherwise afford.

Actions You Can Take…
– Incorporate tourism into your Official Community Plan
– Develop a dedicated Tourism Plan for your community
– Support tourism investment in your community
– Develop policy that encourages and supports tourism growth
– Include tourism when doing community input and visioning sessions
– Work with your local Destination Marketing Organization on collaborative messaging
– Have a dedicated staff member, committee or team that focuses specifically on tourism development, marketing and projects
– Collaborate with the resource extraction industry on land use
– Promote tourism careers opportunities with workforce and resident attraction
– Promote tourism career opportunities and tourism amenities in resident relocation packages
– Use Festivals and Events to attract visitors and improve quality of life for residents
– Invest in infrastructure that supports tourism
– Support your Destination Marketing Organization through funding
– Support the development of locally distinctive products – a ‘made local’ brand. This brand can be applied to a range of goods and services, giving the products higher value and giving the tourist more information and satisfaction.
– Create sales venues or market places and spaces that are welcoming to locals and visitors. Areas with shade, sale of drinks and locally branded products.

Resident

Take Centre Stage
Tourism is everyone’s business and everyone needs to play their part by applying knowledge, expertise and resources to achieve the best outcomes for a flourishing industry and visitor economy. Whoever you are, whatever you do, tourism brings value to your way of life. If you appreciate tourism’s many perks and pluses, there are many ways to promote and support the industry to ensure its continued vitality and success. Tourism, let’s grow it together!

Be A Tourism Ambassador!
Tourism Ambassadors are passionate, motivated individuals who fulfill many roles, from government officials and front-line staff to spirited volunteers at local festivals. They believe in the potential of tourism and have made the commitment to take the necessary actions required to make tourism a dynamic, integral part of their communities. Their energy makes good things happen. Be a Tourism Ambassador and make a difference in the life of your community!

– Volunteer at your local community events
– Attend special events in your community
– Get to know your local tourism operators
– Assists tourists with directions and resources
– Show your visiting friends and family around
– Tell people about Vancouver Island wherever you are
– Get active on social media sharing regional news and events

Community Involvement
Communities engaged in the direction of tourism development are more likely to become active partners and take a particular stake in the development of the destination. Effective way to work with local communities to achieve mutual benefits include everything from hiring local people and buying locally produced goods and services to sponsoring local events and working with local partners to support projects that increase community well-being.

Tourism Advocacy
– Vote for leadership in support of tourism
– Get involved with your local tourism committee
– Send letters to local newspapers on the value of tourism
– Join your local Destination Marketing Organization (DMO)
– Ask your MLA and MP what they’re doing to support tourism
– Educate others about the positive economic and social impact of tourism
– Subscribe to local destination marketing organization newsletters
– Follow your local DMO or TVI on twitter and like them on Facebook
– Volunteer at Tourism Vancouver Island’s Annual Conference & AGM
– Sponsor events put on by your local destination management organization

Economic Development Agency

BC’s Changing Economy
Tourism and economic development go hand in hand. Tourism depends upon and grows the same essential ingredients that make our communities desirable. Things like quality of life and extended infrastructure. Tourism talks the same talk with economic development efforts to attract investment, stimulate jobs, draw new residents and showcase our region to others. Tourism links directly to sectors and industries such as agriculture, construction and transportation.

Economic Development Can Do So Much!
BC’s economy is changing from relying on single resources to taking advantage of emerging opportunities like tourism. Tourism is a big engine for growth. Tourism attracts and holds onto younger residents that love the island lifestyle.
Work with the creative assets tourism develops. Extend the messaging that makes us all amazing when you look to workforce, resident and investment attraction. Imagine how powerful the economy could be if we all worked under a common brand.

Actions you can take to power economic alignment and growth through tourism:
– Incorporate tourism messaging in your communications
– Incorporate tourism into your economic development plan
– Support tourism investment in your community
– Work with your local Destination Marketing Organization on collaborative messaging
– Have a dedicated staff member, committee or team that focuses specifically on tourism
– Support policy that supports tourism
– Collaborate with the resource extraction industry on land use
– Promote tourism careers opportunities with workforce and resident attraction
– Promote tourism careers opportunities and tourism amenities in resident relocation packages
– Use Festivals and Events to attract visitors and improve quality of life for residents
– Provide information on tourism investment opportunities in your community
– Facilitate meetings with tourism product developers

Tourism Business

The Network of Tourism Businesses
Our tourism industry is a vast and interwoven network of tourism businesses, industry organizations and government agencies – all working to grow and sustain a dynamic industry by fostering fresh, innovative ideas and encouraging investment to make our region even better equipped to attract more visitors, stimulate economic activity, and continue building.

Working With Your Local and Regional DMO
If you’re in the business of tourism, local and regional destination marketing organizations are your main point of contact with the tourism industry. British Columbia has five Regional Destination Management Organizations (RDMOs) in the province representing Destination British Columbia. Their mission is to increase tourism’s economic benefits to the region and position the region as a preferred international travel destination.

Supporting the Tourism Industry Association of BC (TIABC)
As a tourism business in BC, you have the opportunity to add your voice to other members of TIABC who are advocating for the interests of our very important industry. If you are member, stay actively involved with our events, our surveys and our email and social media communications. If you are not yet a member, considering joining today! www.tiabc.ca/membership

Community Involvement
Joining forces gives tourism customers more choice, and the destinations involved enjoy increased market exposure and penetration while engaging in a sustainable industry that takes into account the views and aspirations of host communities. Local support for tourism development and promotion is essential to enriching the visitor experience.
Communities engaged in the direction of tourism development are more likely to become active partners and take a particular stake in the development of the destination. Effective way to work with local communities to achieve mutual benefits include everything from hiring local people and buying locally produced goods and services to sponsoring local events and working with local partners to support projects that increase community well-being.

Tourism Advocacy
– Vote for leadership in support of tourism
– Get involved with your local tourism committee
– Send letters to local newspapers on the value of tourism
– Join your local Destination Marketing Organization (DMO)
– Ask your MLA and MP what they’re doing to support tourism
– Educate others about the positive economic and social impact of tourism
– Subscribe to local destination marketing organization newsletters
– Follow your local DMO or TVI on twitter and like them on Facebook
– Sponsor events put on by your local destination management organization

Source: Tourism Vancouver Island – Value of Tourism

Partners