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B.C Family Day – Sign our Support Letter

BC Family Day

Please review the BC Family Day Support Letter addressed to Premier Horgan.  If your organization supports our motion, please send TIABC an email (info@tiabc.ca) with approval to add your name to the list of signatories.

Family Day is a non-religious holiday on the 2nd weekend of each February that was introduced to British Columbia in 2013.  The date was selected via online ballot of B.C. residents.  Because B.C. tourism destinations, especially ski areas, are heavily booked at holiday rates on the 3rd weekend of February from primarily three markets (Washington State, Alberta, Ontario), B.C. Family Day the week prior generates significant incremental tourism revenues rather than displacing business.

An industry-wide consultation process led by TIABC, Tourism Whistler, the Canada West Ski Areas Association, and other tourism partners, looked at the outcome of holding BC’s Family Day on a weekend already busy with visiting families from neighboring provinces and states, and the findings overwhelmingly supported the decision to consider an alternate date.

In view of Premier Horgan’s recent announcement that government is considering changing the date of Family Day, TIABC is requesting your support to keep this annual holiday on the second Monday of each February.

www.cbc.ca/news/canada/british-columbia/we-should-be-in-alignment-b-c-looks-to-shift-date-for-family-day-1.4365709

Please review the BC Family Day Support Letter addressed to Premier Horgan.  If your organization supports our motion, please send TIABC an email (info@tiabc.ca) with approval to add your name to the list of signatories.

Organizations and businesses that have signed so far:
Sector Associations
Alliance of Beverage Licensees
Aboriginal Tourism BC
BC Lodging and Campgrounds Associations
Canada West Ski Areas Association
Canadian Snowsports Associations
Cruise Lines International Association
Helicat Canada
Hotel Association of Vancouver
Mountain Bike Tourism Association

DMOs
Cariboo Chilcotin Coast Tourism
Kootenay Rockies Tourism
Northern BC Tourism
Invermere Panorama Tourism
Parksville Qualicum Beach Tourism
Revelstoke Chamber of Commerce
Tourism Abbotsford
Tourism Golden
Tourism Rossland
Tourism Sun Peaks
Tourism Victoria
Vancouver’s North Shore Tourism

Businesses
Arjan Group
Big White Ski Resort
Candle Creek Kennels
Cloudside Hotel
Coldwell Banker Marquise Realty
Deborah Kulchiski Consulting
Doppelmayr Canada Ltd.
Downtowner Motor Inn
Gouse Mountain
Hostelling International – Pacific Mountain Region
Munday Media & Design
Murray Ridge Ski Area
St. Eugene Golf Resort and Casino
Seekers Media
The Nomad Food Company
The Royal Hotel
Tourism Cafe Canada
True Key Hotels and Resorts
Vancouver International Wine Festival
Vardo Creative, Inc.
Watermark Beach Resort

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