Voice of the BC Tourism Industry


Board of Directors

Jim Humphrey

Chair / Owner, Beaver Lake Resort - Lake Cowichan, BC

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A veteran of the Canadian Navy, Jim owns and operates Beaver Lake Resort – a 64 site RV, tenting and cabins resort – in the Cowichan Valley. Beaver Lake Resort has been a member of the BC Lodging and Campgrounds Association (BCLCA) since 2001 and Jim has been on the board of BCLCA for the past 12 years, serving as the Secretary/Treasurer, VP of Lodging, and most recently as President. Jim is a member of the Canadian Camping and RVing Council where he represents the interests of BC.

Jim has been an active volunteer board member for many years. He was an administrator for local, provincial and national minor hockey organizations for nearly 35 years, he served on the Cowichan Lake District Chamber of Commerce for 10 years (including seven years as President) and he is the current TIABC board Chair.

Jim enjoys volunteerism and feels that a person’s life is fuller by giving back to society. He looks forward to continuing his work at the provincial level on the board of the Tourism Industry Association of BC.

Patrick Gramiak

Vice Chair / President, BC Lodging & Campground Association - Lake Country, BC

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Patrick Gramiak is the General Manager for Wood Lake RV Park and Marina – more than 190 site, 67 slip marina located near Kelowna in the heart of the Okanagan. Wood Lake has been a member of the BC Lodging and Campgrounds Association since 2011.

Patrick is a Chartered Accountant who has worked in many sectors including construction, finance and not-for-profit and he possesses business knowledge in many areas including financial reporting and industry analysis. He has been a member of the board for the BC Lodging and Campgrounds Association since 2013 and has experience with the Okanagan Boys and Girls Clubs and Thompson Valley Savings and Credit Union.

Patrick joined the Tourism Industry Association of BC board because he believes that with the cooperation of all tourism partners, the industry can continue to prosper. He feels that the voice of the small operators need to be heard.

Christine Willow

Past Chair / Principal, Chemistry Consulting Group - Victoria, BC

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Christine is a Principal with Chemistry Consulting Group and Chief Operating Officer of GT Hiring Solutions, Inc. Her work with Chemistry is focused on providing industry-specific recruitment, training and consulting services related to tourism and hospitality operational and human resources issues. Her work with GT Hiring Solutions involves overseeing 100+ staff who are delivering employment services programming on behalf of the provincial government.

Prior to establishing Chemistry Consulting Group with her two business partners, Christine was a Principal in the business and HR consulting services division of Grant Thornton LLP and served as the COO of Destinations (Canada’s largest tourism employment service). Prior to working with Destinations, Christine managed hotel operations for Four Seasons, Hilton and Trusthouse Forte.

Christine has served as Director of the Board of the Canadian Tourism Human Resource Council; on the Board of Directors of go2HR, The Resource for People in Tourism (2003 to 2005); as committee chair on the BC Tourism Human Resources Taskforce; as Chair of the Victoria Airport Authority; Chair of Tourism Victoria and recently as Chair of the Tourism Industry Association of BC. Christine has lived and worked in Europe, Canada and the Caribbean and is bilingual in German and English. She is a Certified Management Consultant (CMC) and a Registered Professional Recruiter (RPR).

John Holton

Treasurer / GM, Heather Mountain Lodge - Golden, BC

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John is the General Manager of Heather Mountain Lodge & Great Canadian Heli-Skiing located in the heart of the Selkirk and Purcell Mountains. John has more than 18 years of experience in the hospitality and tourism industry, including a BA in International Hotel Management & Tourism from Royal Roads University. Prior to his move to Golden, John spent the previous 6 years in whistler most recently as Director of Food & Beverage for the Burrard Group in Whistler B.C., delivering two new F&B concepts to the Whistler Market over a 3 year period.

John currently serves as the Vice President of the Kicking Horse Country Chamber of Commerce and was a strong supported of the Whistler Chamber of Commerce. John was nominated for the “Rising Star” Award in 2016 for the Whistler Chamber of Commerce annual awards. John is also a member of the Golden Rotary organization and has previously served on the Board of Directors for Parkinson’s BC, and as a member of both the Restaurant & Bar Associations in Whistler. In his spare time John is an active father and husband and enjoys exploring all of what B.C. has to offer.

Alroy Chan

Director / Director of Corporate Development, Rocky Mountaineer - Vancouver, BC

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Alroy is the Director of Corporate Development at Rocky Mountaineer. In his role, Alroy leads the Company’s government affairs activities and is very active in tourism advocacy efforts provincially and nationally. Currently, Alroy co-chairs the Pacific Northwest Economic Region’s (PNWER) US-Canada Preclearance working group, with the goal of operationalizing the Land, Rail, Marine and Air Transport Preclearance Agreement.

In addition, Alroy oversees the development of Rocky Mountaineer’s corporate strategy and strategic growth initiatives, which include assessing acquisition opportunities and new business ventures.

Prior to joining Rocky Mountaineer, Alroy spent 13 years in the financial consulting and accounting industry where he advised clients in the areas of business valuations, corporate finance, corporate restructuring, and transaction services. Alroy also spent 2 years with PwC’s global IT team where he spearheaded the organization’s IT transformation and cost management strategy.

Alroy is a Chartered Professional Accountant (CPA) and holds the Chartered Financial Analyst (CFA) designation.

Robyn Cyr

Director / Economic Development Officer, Columbia Shuswap Regional District - Salmon Arm, BC

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Robyn Cyr has been involved in Economic Development and Tourism Development for over 18 years.  Robyn is currently in the position of the Economic Development Officer for the Columbia Shuswap Regional District in Salmon Arm.  Included in her duties are also the management of Shuswap Tourism – a Tourism Marketing and Destination Management Organization for the Shuswap region, and the management of the Columbia Shuswap Film Commission.  One of Robyn’s strengths is the ability to bring communities together to work on collaborative projects and to develop strategic partnerships.

Robyn has completed implementation of the 2010 Shuswap Tourism Development Plan and will now be implementing the updated plan which was completed in 2015. Robyn has also just completed, in partnership with other community organizations, the Shuswap Agriculture Strategy which will guide the development of agriculture in the Shuswap region for the next five years. Robyn is completing her third term as a director of the Thompson Okanagan Tourism Association and also volunteers her time as a director of Adams River Salmon Society, the Shuswap Association for Rowing and Paddling, and the local 4H Dairy Club.

Robyn’s education includes the Business Administration Program through Capilano College, Non-Profit Management Program – SFU, and the Local Government Management Program at the University of Victoria.   Robyn has also completed many economic development courses through the BCEDA.

Robyn has 4 daughters, 4 grandchildren and spends her leisure time hiking, kayaking, and cycling throughout BC as she has worked and lived in Vancouver, Squamish, Williams Lake, Blind Bay, and White Lake.

Tracy Eyssens

Director / CEO, Aboriginal Tourism BC - West Vancouver, BC

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Tracy Eyssens was recently appointed CEO of Aboriginal Tourism BC after 20 years of experience working at Indigenous and Northern Affairs Canada.  Tracy was successful in accessing $5M to support AtBC’s Blue Print Strategy and an additional $1.8M to support AtBC’s Next Phase Strategy. She was born and raised in Winnipeg, Manitoba with heritage from the Pinaymootang (Fairford) First Nation, and moved to Vancouver in 1995, which she now calls home.

Tracy has significant experience developing partnerships.  With her many years of working with Aboriginal people, she was able to build effective partnerships to overcome the capacity gaps and unlock economic opportunities that have enabled the development of prosperous economies for Aboriginal people. She has worked with over 150 First Nations across BC, managed a budget of $40M and supported over 300 projects in First Nation communities ranging from cultural centers, infrastructure and business/industrial parks.

“The opportunity to inspire the world to experience Aboriginal culture while continuing to activate Authentic Aboriginal experiences is a true passion of mine,” says Ms Eyssens.  “I look forward to the opportunity to advocate on behalf of all Aboriginal communities and entrepreneurs engaged in the tourism sector to support the development of a vibrant Aboriginal tourism economy.”

Tracy is an active volunteer in her home community of New Westminster where she raises her three boys.  She holds a Bachelor of Commerce from the University of Manitoba, is passionate about raising her boys in a diverse culture, and enjoys the odd hockey game now and then.

Andre Kuerbis

Director / Chair, Cariboo Chilcotin Coast Tourism Association - Bridge River Valley, BC

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Andre was born and raised in Germany but fell in with our province while traveling in BC and the South Chilcotin mountains several years ago. Though his earlier career was spent in the financial services industry, his time in BC includes managing an all-seasons guest ranch and guiding outfit and forming his own company, AFK Business Consulting, that provides business planning, licensing, and overall advice to tourism businesses in remote locations.

Andre currently serves as Chair for the Cariboo Chilcotin Coast Tourism Association, Past President of the BC Fishing Resorts and Outfitters Association and President of the Bridge River Valley Community Association. In his spare time, Andre enjoys the outdoors and likes to explore the backcountry with his dog, Amy.

Deborah Kulchiski

Director / Deborah Kulchiski Consulting - Langley, BC

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Deborah is an accomplished destination development and marketing strategist who has dedicated over 30 years to the tourism and hospitality industry in B.C.  Today, her blueprint can be found on many success stories throughout the province.  For the past 15 years she has focused efforts in the DMO sector, in Northern BC and most recently in the Fraser Valley; implementing many successful programs and projects for the respective communities and regions.
With a reputation as a visionary, today, this award-winning professional has found a passion for contributing her areas of expertise and hands-on experience by providing destination development, project management, business and strategic planning and education sessions for communities, regions and tourism industry training programs through her business; Deborah Kulchiski Consulting.

David MacKenzie

Director / President, BC Hotel Association - Pemberton, BC

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David is the Owner and General Manager of Pemberton Valley Lodge. He has more than 25 years of experience in the tourism industry including opening four hotels in western Canada and operating his own adventure travel business in BC and Alberta. David was a founding Director of the Alberta Tourism Partnership and Jasper Air Consortium, which was responsible for the development of an airport authority for the area and for bringing scheduled air service into Jasper National Park.

David was elected to council for the Village of Pemberton in 2005, serving a three-year term, which also included some time as Acting Mayor. He has served as a Director of the BC Chamber of Commerce, Vancouver Coast & Mountains Tourism Region, and Founder and Chair of Tourism Pemberton and the Pemberton Regional Airport Authority. Currently he is a President of the BC Hotel Association. In his spare time, he is a Volunteer Search & Rescue Technician and an Auxiliary RCMP Constable with the Sea to Sky Regional Police Service.

Paul Nursey

Director / President & CEO, Tourism Victoria - Victoria, BC

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Paul Nursey has served as President & CEO of Tourism Victoria since January 2014. Paul brings more than 20 years of tourism-related leadership and management experience including leadership positions with the Canadian Tourism Commission, Rocky Mountaineer Rail Tours, Mount Seymour Resorts, Tourism Vancouver – the Greater Vancouver Convention and Visitors Bureau. During his tenure at Tourism Victoria revenues have grown from $4.2 Million to $7.8 Million, membership has grown by over 200 members and now sits just under 1,000 paying members. Under Paul’s leadership Tourism Victoria has taken on accountability of the Sales and Marketing of the Victoria Conference centre creating efficiencies and synergies, and membership satisfaction has risen to 97%.

Paul holds a degree in Regional Planning from Simon Fraser University, has completed the Executive Development in Tourism program from the University of Hawai’i at Mãnoa, and has been slowly tackling an online MBA program with the University of Massachusetts, Amherst as time has allowed. Paul has recently completed the Institute of Corporate Directors Not for Profit Training and Certification through the Rotman School of Business at the University of Toronto.

Paul has thoroughly enjoyed his time rolling up his sleeves with the TIABC Board and has particularly enjoyed serving on the Policy Development Committee, a Committee that he now chairs. “I am proud of the substantive policy positions we have worked on collaboratively as a committee and board. This has helped provide a concrete roadmap for the Provincial Government.”

Sandra Oldfield

Director / Owner, Elysian Proiects, Inc. - Oliver, BC

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Sandra grew up in Sonoma County, California and received her BA in Business Administration, International Business from California State University, Sacramento. After graduation, she found her passion for winemaking attending the UC Davis School of Enology (winemaking). While attending UC Davis, Sandra met her future husband, Kenn Oldfield, who founded Tinhorn Creek Vineyards in Oliver, BC.

Sandra has brought Tinhorn Creek’s production from 1,000 cases in 1994 to over 40,000 cases and has been an integral part of the winery’s development as a tourism destination. In 2011, Sandra took over as Tinhorn’s CEO, overseeing all vineyard, winery, marketing and financial aspects of the business. The same year, the winery added a world-class restaurant, Miradoro, to the property.

Sandra’s viewpoint on tourism is that we are only as strong as our weakest link. She feels we must speak with one voice and work hard to unify visitor experiences, providing a lasting impression of BC. Sandra is active on social media and the creator or #BCWineChat on Twitter.

Barry Zwueste

Director / CEO, St. Eugene Golf Resort and Casino - Cranbrook, BC

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Barry Zwueste has an extensive and successful background in the tourism and hospitality industry primarily in Alberta and British Columbia. He is currently serving as a Director for the BC Hotel Association following a twelve-year Board position with the Alberta Hotel and Lodging Association where he ascended to the position of First Vice-Chair and held, at various times, positions as Chairman of their Finance, Government Relations and Membership Services pillars as well as Chairman for their Destination Marketing Fund Review Task Force. He was awarded a Life Membership by the AHLA in 2012.

Throughout his career, Barry has been an advocate for tourism. He was actively engaged in the Community Tourism Action Plan for Jasper, Alberta and was elected to the Jasper Townsite Committee in 1990. He was also a founding Director of the Canmore Kananaskis Tourism Association. Barry was Co-Chair of the West Edmonton Destination Marketing Fund (DMF) and Chair of the Edmonton DMF from 2005 to 2011.

Barry is currently C.E.O. for the St. Eugene Golf Resort and Casino which, in addition to the fabulous amenities that already exist at the resort has, under his direction, added a new 120 site RV Park which will be the most spectacular in the Kootenays. In the spring of 2018 St. Eugene will be adding a unique hands-on, experiential, Ktunaxa First Nations program which will provide authentic Ktunaxa experiences including an authentic overnight tipi experience.

Prior to joining St. Eugene, Barry has held senior executive positions at prestigious resort and city-centre hotels across Canada primarily with the former Canadian Pacific Hotel family.