Voice of the BC Tourism Industry



The Tourism Industry Association of BC (TIABC) advocates for the interests of British Columbia’s $17 billion visitor economy. As a not-for-profit tourism industry association, TIABC works collaboratively with its members – private sector tourism businesses, industry associations and destination marketing organizations – to ensure the best working environment for a competitive tourism industry.

We have taken significant steps to modernize our organization by expanding membership to include all sector businesses and destination marketing organizations, updating our governance model, and by establishing progressive methods to better distill issues and provide practical solutions. A world-class industry that competes in a tough, global marketplace requires a respected trade association that adheres to best practices in research-based policy development and advocacy.

TIABC’s vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for B.C.’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

It is wonderful to have a group of management, board and committees moving so many files forward.” ~ Paul Nursey

It’s very gratifying to be part of such a knowledgeable and passionate team.” ~ Bruce Okabe

TIABC’S rolling three-year 2017-2019 Strategic Plan outlines four key priority areas that will guide the organization:

To read a summary of our strategic plan, Click here. Visit our Members-only section to view the full Strategic Plan document.

Visit our Membership page to hear from members about why they value membership in TIABC.