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Welcome to TIABC – Tourism Industry Association of BC

Toolkit and Resources

TOURISM WEEK 2024

This week-long celebration takes place April 15 – 19 and is an invitation for all tourism partners to come together to champion and promote our destinations, tourism businesses and employees!

UPDATE TO NEW SHORT-TERM RENTAL REGULATIONS

Province Provides Clarity for STR’s Operating in Strata Hotels & Motels

The Province announced yesterday it is taking action to make sure new STR’s (short-term rental) rules will continue to provide more long-term homes for people, while helping ensure certain existing strata hotels and motels will be able to continue providing overnight accommodation.

LISTEN ON SPOTIFY

TIABC Voice of Tourism Podcast

TIABC’s podcasts have been developed to provide TIABC members and stakeholders with insightful content and a unique perspective on BC’s tourism industry.

The TIABC’s Voice of Tourism features CEO Walt Judas, interviewing some of the most respected professionals in the tourism industry.

#BCTourismCounts

WEEKLY INDUSTRY UPDATE

About TIABC

The Tourism Industry Association of BC advocates for the interests of British Columbia’s $22.3 billion visitor economy (normalized year).

Membership

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts.

Advocacy

TIABC leverages advocacy as a tool to achieve sustainable tourism solutions by identifying the key issues from our industry.

Policy

Guided by the TIABC Policy Committee, policies have been developed to advise, direct and help reframe tourism development.

The Voice of the BC Tourism Industry

TIABC’s Vision is for the tourism industry to be recognized as one of British Columbia’s leading and sustainable industries. As the primary advocate for BC’s visitor economy, TIABC unites operators, sectors, DMOs, government and residents to support and be passionate about making this province a great place for tourism.

200+
Current TIABC Members
12%
of British Columbians are Employed in Tourism
300,000
People employed in BC tourism
19,748
BC Tourism-related businesses

Advocacy & Policies

As the Voice of Tourism for British Columbia’s 19,300 businesses and 300,000+ employees, we present our list of advocacy activities on our efforts to date with the caveat that our job is far from over.

TIABC One Minute Monitor

Recent Poll Results

84%

Support the new legislation

16%

Do not support the new legislation

How it works

As necessary, TIABC Releases an Industry Survey. See below to participate in this week’s poll.

Receive our newsletter for the full results

Poll: Government Legislation on Short-Term Rentals

1). Do you support the province’s new legislation on short-term rentals?

The Value of Tourism

In January, 2022 TIABC launched The Value of Tourism (VoT) initiative. This project was designed to increase the understanding of tourism as a powerful engine for economic, cultural, and social well-being, and to secure cross-government support for tourism investments by describing how tourism benefits every community and region in British Columbia.

This project was also designed to increase interest in tourism as a career choice, as well as provide insight into how tourism can be a catalyst for addressing major issues and opportunities such as climate change, sustainability, reconciliation, workforce, among other priorities.

TIABC Partners and Sponsors

TIABC has forged mutually beneficial industry partners and sponsorship to ensure our organization maximizes the available resources that are critical to supporting BC’s visitor economy. Our partners valuable contributions support TIABC’s mission and play a critical role in supporting initiatives that are dedicated to improving the quality and competitiveness of BC’s tourism sector.

Upcoming Industry Events

Industry events provide an opportunity share knowledge, network with colleagues, connect with key decision-makers, and showcase our industry successes. Here is a look at some of the upcoming industry events.

Communication

As our province embarks on the road to recovery, TIABC strives to ensure you are well-informed with up-to-date information on our ongoing efforts to communicate with our sector stakeholders and government agencies on your behalf.

TIABC Members

Through your membership, you will part of a strong, collective voice while helping to support TIABC’s advocacy efforts, policy development, programs, and activities that benefit the sector’s sustainability, development and growth.

🎉 Shoutout to the City of Parksville and Mayor O'Brien for joining us in celebrating #TourismWeekCanada2024! Your support means the world to us as we showcase the beauty of British Columbia. #BCTourismCounts 

📹 @parksvillecity
🎉 Exciting News! 🎉

Fraser-Nicola's own MLA, Jackie Tegart, is thrilled to rally behind #TourismWeekCanada2024! She recognizes the immense positive impact tourism has on BC and firmly believes that #BCTourismCounts.  Let's continue to promote and celebrate the beauty of British Columbia together. 

📹: @tourismhcc
Happy Tourism Week! 🌍

Curious about the vital role tourism plays in our communities? Look no further! Hope Cascades region MP Mark Stahl shares his insights on why tourism matters now more than ever.
TIABC Director Dennis Innes (VCC Dean of Hospitality, Culinary & Baking) and CEO Walt Judas joined term 8 hospitality students, industry leaders, recent graduates, and faculty for a Philosopher's Cafe to discuss the state of the tourism and hospitality workforce this week at VCC's downtown Vancouver campus.
TIABC CEO Walt Judas with Tourism Abbotsford’s Barb Roberts & Clare Seeley, as well as VCM’s Chad Wetsch on a site visit to a land-based Tilapia fish farm owned and operated by the Sumas First Nation who are expanding their Fraser Valley holdings with ambitious plans to bolster Abbotsford’s tourism infrastructure and experiences.
As he does regularly, TIABC CEO Walt Judas recently presented to tourism students and faculty at @westerncommunitycollege's (WCC) Surrey campus, focussing on industry issues and TIABC's advocacy priorities. Walt also serves on WCC's Program Advisory Committee (PAC), as well as the PACs of @capilanou and @myvcc.